Sabrina King

Sabrina King serves as the Social Media and Marketing Manager for the newly launched Lazer Hits, where she steers the strategic direction of the station’s marketing initiatives and digital footprint across Ireland and the UK. Beyond her contract at Lazer Hits, Sabrina is the principal of a thriving marketing consultancy, orchestrating the digital ecosystems for prominent broadcasters including Freedom FM, Your Hits Digital, and Somerset’s Tone FM.

Since 2020, Sabrina has established herself as a sought-after strategist, renowned for her ability to amplify brand resonance and deliver quantifiable growth in audience engagement. She specialises in converting digital interactions into loyal listener bases for the radio brands she represents. A specialist in high-impact campaign management, Sabrina was the architect behind several major FM-led initiatives, most notably the highly acclaimed Freedom FM Christmas Special, which successfully leveraged partnerships with high-profile Irish talent and top-tier digital influencers to maximize brand reach.  Sabrina is also an on-air talent, and does shows for Freedom FM and other UK radio stations.